Abandoned cart emails
Email a reminder to customers who leave items in the cart, with a link that restores the cart, and see which carts were recovered after a reminder.
Updated November 7, 2026 · 1 min readPro
How it works
- A logged-in customer — or a guest who typed an email address at checkout — adds items to the cart.
- When the cart has had no activity for the threshold (default 60 minutes), it is marked abandoned.
- PriceKit sends a reminder email with the products and a Return to my cart link that restores the cart.
- Up to the maximum reminders (default 1), waiting the delay between them (default 24 hours).
- If the customer orders after a reminder, the cart counts as recovered. The order gets the meta
_mdp_recovered_cartand_mdp_recovered_via(link or email).
Set up
PriceKit → Abandoned carts → Settings: turn it on, set the threshold, number of reminders and delay, and write the subject and text. Use {customer_name} and {site_name} in the subject. The email is sent from the WooCommerce sender (WooCommerce → Settings → Emails) unless you set another one.
Privacy
Every email has an unsubscribe link. Unsubscribed addresses are never tracked or emailed again. Mention reminder emails in your store's privacy policy.
Check it works
- PriceKit → Abandoned carts lists active, abandoned and recovered carts.
- Sent, failed and recovered reminders are logged in WooCommerce → Status → Logs (source
pricekit-abandoned-cart). - Insights shows recovered carts and their value.
WordPress sends email through your server. If reminders don't arrive, install an SMTP plugin and send a test email.