Insights
Sales, orders and average order value against the previous period, discount orders compared with other orders, the progress bar's effect and a list of what to improve — calculated from your own orders.
Updated November 7, 2026 · 2 min read
PriceKit → Insights reads your WooCommerce orders and shows what PriceKit does for your sales. Nothing is sent anywhere; the figures live in a table in your own database.
First time
Insights records orders from the moment PriceKit is active. To compare with earlier sales, click Import past orders in the toolbar: it reads the last 12 months. It is safe to run again.
The period
Choose 7, 30, 90 or 365 days or any date range, compared with the previous period or the same period last year.
What you see
- Sales, orders, average order value and sales with a PriceKit price, each with the comparison value.
- What to improve — plain suggestions with the numbers behind them and a button to the setting, e.g. "Discount orders are smaller than others — set a minimum order" or "Few customers reach the progress bar target — try €60".
- Sales per day or week, split into orders with and without a PriceKit price.
- Discount orders vs other orders — typical (median) and average order, and a sentence such as "A typical discount order is 22 % smaller than other orders".
- Cart progress bar — orders after seeing the bar, how many reached its amount, the value added.
- Customers — share of orders by logged-in customers and new accounts.
- Abandoned carts (Pro) — abandoned carts, reminders sent, carts recovered after a reminder and their value.
- Before and after PriceKit.
Export
Export CSV gives the summary with the comparison period and sales per day, or one row per order. Files open directly in Excel, also with decimal commas.
Read the numbers carefully
The figures show what happened together, not what caused it. Change one thing at a time and compare periods of 2–4 weeks.